The website is part of the specification process
Architects usually arrive with a practical question. They may need one performance value, a current certificate, an installation constraint or confirmation that a product suits the application. If the route to that answer is slow or uncertain, the specification process can stop.
Make evidence easy to reach
Clear product boundaries, useful comparison, current documents and predictable navigation matter more than promotional volume. Product information should be written and organised around the checks a specifier is trying to complete.
Test the real journey
Review the website using realistic architect questions. Can a visitor identify the right product, understand where it can be used and verify the claim from a credible source? The gaps exposed by that test are the priorities for improvement.
This is general industry commentary. Project requirements and supporting evidence should always be checked for the specific application.
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