Strategy Sessions
The Spec Up ‘Specifier First’ Strategy Session is a full day in person workshop delivered by our lead consultant.
The Spec Up ‘Specifier First’ Strategy has been developed specifically for building materials suppliers looking to market to architects.
It draws upon industry research and deep industry knowledge to empower marketing professionals.
This session will provide you with all of the tools required for a strategic realignment of your marketing activity, in order to optimize for specification.
Sessions are tailored to your companies needs to address specific challenges and goals.
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How to think like an architect, and why that is important.
Criteria architects use when specifying
‘Specifier First strategy’
Understanding common mistakes made in advertising to architects
Understanding the existing media landscape
‘First impressions’ review of current brand and products
Interactive workshop to plan priorities for marketing activities
Q+A session
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The session is tailored for the marketing teams of product suppliers. Business leaders and sales team members would also find the session beneficial.
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A Specifier First Strategy session is $5000 for the full day program.
Sessions that are delivered outside of Greater Melbourne may incur additional costs to cover travel and accommodation.
